Lifesaving non-profit targets fantasy sports enthusiasts in strategic brand partnership
NEW YORK–(BUSINESS WIRE)–As the 2017 NFL season gets underway, fantasy football is at the forefront for young males. International non-profit DKMS is taking the fight against blood cancer into the fantasy sports arena, aiming to educate these players about the benefits of registering as potential bone marrow donors in a new partnership with FNTSY Sports Network, one of the nation’s leading providers of fantasy sports news and information.
The worlds of bone marrow donation and fantasy sports will seamlessly intersect as DKMS donors and staff will appear on FNTSY programming via video, radio and digital. They will recount poignant stories of donor heroism while also discussing their own fantasy sports experiences. As part of the partnership, DKMS will also be prominently featured on the FNTSY Sports Radio and TV networks throughout the NFL season in addition to content featured on RotoExperts and DailyRoto.
Medical professionals who run the international searches to find matches for patients with blood cancers or blood disorders have determined that young males are the best candidates for bone marrow/stem cell donation for those in need of life-saving transplants.
With an annual audience of over 38 million fans who play fantasy sports, FNTSY Sports Network provides a unique platform for DKMS to create awareness for registering as a donor, helping fund the DKMS mission, and joining forces with DKMS as a volunteer.
“Fantasy sports are popular among young men, the most requested demographic group for bone marrow donors, which makes this partnership a fit for DKMS,” said David Tratner, Vice President of Communications and Marketing at DKMS. “We are breaking new creative ground for DKMS with this partnership. We hope to make a significant impact on awareness for the brand and in signing up more young males to the registry, which we hope leads to search coordinators finding more matches and saving more lives.”
Every three minutes, someone is diagnosed with a blood cancer or blood disorder in the U.S. For many patients, a bone marrow or blood stem cell transplant is the best chance at survival. According to DKMS, while 30 percent find a matching donor within their families, 70 percent of patients must rely on an unrelated stranger who is virtually their genetic twin to donate. Unfortunately, less than half of those seeking a transplant will find a match. DKMS hopes to change those odds with partnerships like this one with FNTSY Sports Network. For more information on DKMS, to register or to fund the mission, please visit dkms.org.
“Using our platform to educate and advance the DKMS cause is a marriage made in heaven,” said Michael Cardano, FNTSY Principal Staff Officer and Director of the FNTSY Sports Radio Network. “The millennial population that makes up the core fantasy audience is the perfect demographic to absorb this vital information. Make no mistake about it, while fantasy sports is entertainment and a departure from some of the harsh realities life can bring, blood cancer is as serious as it gets and we couldn’t be happier to use our platform as a beacon to bring attention to help DKMS tackle this disease.”
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