RotoExperts.com Acquires MC3 Sports Media

RotoExperts.com has announced the acquisition of MC3 Sports Media, the parent company of two popular and widely respected sports blogs, Around the Horn Baseball and Xtra Point Football. In addition to providing Fantasy player news and recommendations, the two sites are known for their in-depth content and hard-hitting derisive commentaries about Major League Baseball, NCAA Football, and the NFL.

Recognized for its quality content and outstanding fusion of Fantasy and sports coverages, the MC3 Sports Media sites have rapidly become prime destinations for savvy sports fans throughout the internet. Readers routinely look to the MC3 Sports Media sites for news, insights, opinions and timely information on baseball and football. The sites are also key hubs for Fantasy advice and color commentaries on the events happening both on and off the field.

As a result of this acquisition, MC3 Sports Media President and Founder, Michael Cardano has been named Senior Business Administrator at RotoExperts.com. The veteran staff of MC3 Sports Media will now join forces with the already established RotoExperts.com content team, creating the best of breed in the industry. Highlighting the additions is one of the fastest-rising stars in the Fantasy industry, Mark Bloom, who publishes as the highly popular “Dr. Roto”.

“The acquisition of MC3 Sports Media was a natural fit for us, as RotoExperts.com looks to expand the spectrum of its coverage,” said Louis M. Maione, CEO of RotoExperts.com. “We have already become a leader in daily and weekly Fantasy Sports content, now we are growing and evolving to provide timely and quick-hitting analysis through a great new network of blogs. These new and established platforms also allow us to expand the RotoExperts.com brand to include regular and highly compelling pure sports content.”

MC3 Sports Media’s sites house Live Game Chats for MLB, NFL and NCAA Football and have been featured as a top source of sports analysis and commentary in both the New York Times and Wall Street Journal. MC3 Sports Media is currently the leading publisher on BallHyped.com and its sites were recently featured in the book, The Best Sports Blogs of 2010.

Both Xtra Point Football and Around the Horn Baseball were launched in the fall of 2009 and have quickly garnered national attention. With writers from vast and wide-ranging backgrounds, the staff includes an NFL Scout, a critically acclaimed college football writer/analyst, a former MLB team beat writer, a former Associated Press MLB writer, a former MLB scout, a player agent and a pro athlete strength and conditioning trainer in addition to a vast array of other experienced and credible sports journalists.

“In MC3 Sports Media, we saw two sites that quickly established credibility through their quality of content,” said Scott Engel, Managing Director of RotoExperts.com. “The backgrounds and great versatility of their experts made them a real ‘sleeper’ in terms of both Fantasy and sports content. I feel like RotoExperts.com has just drafted the best value pick in the industry.”

After being extremely successful playing in high-end Fantasy leagues and developing a solid reputation in the world of Fantasy Sports, the two sites started as a vehicle for its founder, Michael Cardano, to voice his opinions on Fantasy baseball and football. The sites quickly morphed into central access portals for Fantasy gamers and evolved further into a highly credible duo of content sites, providing vibrant coverage of both Fantasy and non-Fantasy aspects of the two sports.

The “Dr. Roto” brand was an instant hit for the company among Fantasy leaguers looking for personalized and timely answers to their Fantasy Sports questions. Mark Bloom, the creator and brain behind “Dr. Roto”, is a Fantasy veteran and advisor of more than 20 years and has answered thousands of reader questions. Dr. Roto’s ability to assist Fantasy participants and guide them to league titles made him the subject of a UPN newscast. As his popularity has grown, Dr. Roto’s musings and podcasts have become signature features on both MC3 Sports Media sites.

“Being in a similar space with the same demographic audience, joining forces with RotoExperts.com was a no-brainer for us as we shared the same visions of quality content and dedication to our customer bases. As a company we were ready to mature and wanted to penetrate higher levels of the industry sooner than later,” Cardano said. “RotoExperts.com is already a major Fantasy destination site with high quality and breadth in its platforms. With the already established RotoExperts.com brand and reach along with our content, ability to drive traffic and maximize the benefits of social media, we have in essence, created a prime a portal for value and diversity in sports and Fantasy content. RotoExperts.com has exploded onto the scene with huge momentum and we see ourselves as a significant value added resource to this rapidly-building wave.”

RotoExperts.com, founded in February 2008, is a rapidly-growing Fantasy Sports site and content development network. In addition to in-depth coverage of various Fantasy Sports on its own site, RotoExperts.com has quickly become a leading provider of syndicated content for some of the most recognized and successful sports sites and publications in the industry. RotoExperts.com content has been featured prominently and regularly on NFL.com, Yahoo Sports, SI.com, KFFL and in USA Today Sports Weekly. RotoExperts.com occupies the morning drive slot on Sirius XM Fantasy Sports Radio. The site won two Fantasy Sports Writers Association Awards in 2010, and Managing Director Scott Engel was named to the inaugural class of the FSWA Hall of Fame.