Popular Features

  • Final Countdown: The Best Fantasy Football Sleepers In 2019
    August 22, 2019
    Final Countdown: The Best Fantasy Football Sleepers In 2019

    Final Countdown: The Best Fantasy Football Sleepers In 2019 The final countdown for the start of the 2019 NFL season has begun. We are less than two weeks from the kick-off of the season and more importantly, we are heading into the biggest fantasy football draft weekend of the year. Over the next 10 days, there…

  • Davis Mattek analyzes all of the NFL week three preseason action and comes away with 32 actionable fantasy football takeaways for fantasy football players.
    August 26, 2019
    32 Things To Learn For Fantasy Football From Week Three Preseason NFL

    32 Things To Learn For Fantasy Football From Week Three Preseason NFL All of the “serious” preseason football has been played; we aren’t going to see anymore starting players on the field after week three preseason games. The to-the-decimal projections here on RotoExperts have continued to be updated to the meaningful playing time shifts from preseason…

  • FANTASY FOOTBALL WAIVER WIRE premium
    September 9, 2019
    Week 2 Fantasy Football Waiver Wire: John Ross, Raheem Mostert And More

    Week 2 Fantasy Football Waiver Wire: John Ross, Raheem Mostert And More (Most) of Week One is in the books! Things went rather well for RotoExperts subscribers as Malcolm Brown, Sammy Watkins and Lamar Jackson had amazing days to set themselves up for success for the rest of the year. Of course, fantasy football is never…

  • FANTASY FOOTBALL WAIVER WIRE
    August 29, 2019
    My Guys: Top Fantasy Football Targets For Every Draft And Format

    My Guys: Top Fantasy Football Targets For Every Draft And Format Fantasy football draft season has come and is now rapidly running away from us. Labor Day weekend is when a vast majority of the fantasy football drafts take place in the United States but I have already been through the wringer of more than…

  • Buffalo Bills and the Josh Allen Dilemma
    August 20, 2019
    Buffalo Bills and the Josh Allen Dilemma

    Buffalo Bills and the Josh Allen Dilemma: A Fan’s Plea For A High Variance Offense I’ve been meaning to write this article for a while, and it’s difficult to tell where to start. I think the best place is my feelings about Josh Allen when he was first drafted.  I was upset. I thought it…

  • Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season
    August 30, 2019
    Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season

    Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season Bold predictions are exactly what they sound like: bold. By having defined ideas about how the fantasy football season might go, you can actually make better fantasy teams. If you draft every team with the same vision in your projections as to how the…

  • How To Approach Josh Gordon In Fantasy Football
    August 20, 2019
    How To Approach Josh Gordon In Fantasy Football

    How To Approach Josh Gordon In Fantasy Football It actually happened! After taking an aggressive stance on Josh Gordon in the DRAFT Best Ball championship and in other league formats, Gordon has been reinstated by the league and returned to the New England Patriots organization. Of course, this is not the first time that Josh…

  • 32 Things To Learn For Fantasy Football From Week Two Preseason NFL
    August 19, 2019
    32 Things To Learn For Fantasy Football From Week Two Preseason NFL

    32 Things To Learn For Fantasy Football From Week Two Preseason NFL Preseason continues to matters for those who are serious about winning their fantasy football leagues. Not every team flashed their true colors in week two preseason action but there was plenty to take away from a fantasy football context. The to-the-decimal projections here…

  • Fantasy Football Auction Strategy In Action: The RotoWire Pentathlon Experts League
    August 28, 2019
    Fantasy Football Auction Strategy In Action: The Pentathlon Experts League

    Fantasy Football Auction Strategy In Action: The Pentathlon Experts League Fantasy football auctions are pretty drastically different than a standard snake draft. Obviously, instead of drafting players in sequential order, fantasy football managers are given a fake budget (usually $200 “dollars”) in which to complete their starting roster and bench spots. There are many different…

  • Final Countdown: The Biggest Fantasy Football BUSTS Of 2019
    August 23, 2019
    Final Countdown: The Biggest Fantasy Football BUSTS Of 2019

    Final Countdown: The Biggest Fantasy Football BUSTS Of 2019 You have waded through all the articles and research. You read The Perfect Draft for your draft selection, you printed out your customizable cheat sheet using the best projections and rankings in the fantasy football industry and you are ready to absolutely crush your league using the ULTIMATE…

Sammy Watkins Is Undervalued In Fantasy Football

Sammy Watkins Is Undervalued In Fantasy Football
Davis Mattek May 16, 2019 2:46PM EDT

Sammy Watkins Is A Fantasy Football Winner

The situation in the Kansas City Chiefs passing offense has changed pretty drastically over the last three months. Tyreek Hill is unlikely to play another down for the team, Chris Conley left in free agency as did Demetrius Harris. The Chiefs drafted raw rookie Mecole Hardman from Georgia in an attempt to replace some of Hill’s speed while Travis Kelce rehabs from offseason ankle surgery. As it sits now, Sammy Watkins is the clear top dog in the Kansas City Chiefs passing offense.

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Our current projection for Sammy Watkins is only 96 targets, 62 receptions, 891 yards, and 8.5 touchdowns. To me, that reads like a very conservative projection. At a very granular level, we have moved back the Kansas City Chiefs offensive production a good bit back from where they were in 2018 due to the absence of Tyreek Hill. We have a scaled 16.3% market share of targets projected for Watkins which is second on the team to Travis Kelce. That projection puts Watkins at WR17 in standard leagues and WR18 in PPR leagues. He’s ahead of players like Cooper Kupp, Amari Cooper, Mike Williams, and Robby Anderson with that fairly conservative projection.

The real upside for Sammy Watkins will come if he is able to A) play 16 healthy games which he has not done since his rookie season in Buffalo and B) increase his target market share to something close to Tyreek’s 24% market share from 2018. The reason that I’m projecting Watkins semi-conservatively is that he has only seen over 100 targets once (his rookie year) and averages 3.7 receptions per game for his career. As a player, I’ve generally been lower on Watkins than the market ever since he was a prospect coming out of Clemson. For the first time, I find myself in the position of being an advocate for him over the market.

While he is never going to be a real WR1 the way that Dez Bryant, Calvin Johnson or Deandre Hopkins are WR1’s, he can function as a team’s top target. He is particularly capable of that role when playing in a creative, Air Raid/Spread style offense in which he is frequently in motion and allowed to play out of the slot. Watkins played 110 of his 286 snaps in 2018 out of the slot and recorded 20 of his 53 targets from that position. In 2017, Watkins played 31% of his snaps from the slot but recorded only 12 targets from that position.

My general assumption is that our baseline projection is correct. It prices in the probability that the Chiefs take a step back on offense, that Kelce leads the team in targets and that Demarcus Robinson and Mecole Hardman prove capable contributors over 16 games. However, there is certainly unrecognized upside in Watkins ADP of WR29. Even the moderate projection we have for him makes him a value at his current ADP and pricing in the upside he would have if he moved to closer to a 20% market share of the Chiefs targets. Given that he averaged 9.4 yards per target last season, moving him to even 110 targets would project him for close to a 1,000-yard season and KC has 27 touchdowns they will be looking to replace with Hunt/Hill out of the picture.

Amongst wide receivers being drafted after the 4th or 5th round of competitive leagues, almost no wide receiver has this sort of ceiling. If the Chiefs are only the league’s fifth-best offense instead of the best, their top WR will still almost assuredly be top 15 at the position and offer several week-winning scores throughout the course of the season.

Popular Features

  • Final Countdown: The Best Fantasy Football Sleepers In 2019
    August 22, 2019
    Final Countdown: The Best Fantasy Football Sleepers In 2019

    Final Countdown: The Best Fantasy Football Sleepers In 2019 The final countdown for the start of the 2019 NFL season has begun. We are less than two weeks from the kick-off of the season and more importantly, we are heading into the biggest fantasy football draft weekend of the year. Over the next 10 days, there…

  • Davis Mattek analyzes all of the NFL week three preseason action and comes away with 32 actionable fantasy football takeaways for fantasy football players.
    August 26, 2019
    32 Things To Learn For Fantasy Football From Week Three Preseason NFL

    32 Things To Learn For Fantasy Football From Week Three Preseason NFL All of the “serious” preseason football has been played; we aren’t going to see anymore starting players on the field after week three preseason games. The to-the-decimal projections here on RotoExperts have continued to be updated to the meaningful playing time shifts from preseason…

  • FANTASY FOOTBALL WAIVER WIRE premium
    September 9, 2019
    Week 2 Fantasy Football Waiver Wire: John Ross, Raheem Mostert And More

    Week 2 Fantasy Football Waiver Wire: John Ross, Raheem Mostert And More (Most) of Week One is in the books! Things went rather well for RotoExperts subscribers as Malcolm Brown, Sammy Watkins and Lamar Jackson had amazing days to set themselves up for success for the rest of the year. Of course, fantasy football is never…

  • FANTASY FOOTBALL WAIVER WIRE
    August 29, 2019
    My Guys: Top Fantasy Football Targets For Every Draft And Format

    My Guys: Top Fantasy Football Targets For Every Draft And Format Fantasy football draft season has come and is now rapidly running away from us. Labor Day weekend is when a vast majority of the fantasy football drafts take place in the United States but I have already been through the wringer of more than…

  • Buffalo Bills and the Josh Allen Dilemma
    August 20, 2019
    Buffalo Bills and the Josh Allen Dilemma

    Buffalo Bills and the Josh Allen Dilemma: A Fan’s Plea For A High Variance Offense I’ve been meaning to write this article for a while, and it’s difficult to tell where to start. I think the best place is my feelings about Josh Allen when he was first drafted.  I was upset. I thought it…

  • Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season
    August 30, 2019
    Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season

    Ten Bold Fantasy Football Predictions For The 2019 Fantasy Football Season Bold predictions are exactly what they sound like: bold. By having defined ideas about how the fantasy football season might go, you can actually make better fantasy teams. If you draft every team with the same vision in your projections as to how the…

  • How To Approach Josh Gordon In Fantasy Football
    August 20, 2019
    How To Approach Josh Gordon In Fantasy Football

    How To Approach Josh Gordon In Fantasy Football It actually happened! After taking an aggressive stance on Josh Gordon in the DRAFT Best Ball championship and in other league formats, Gordon has been reinstated by the league and returned to the New England Patriots organization. Of course, this is not the first time that Josh…

  • 32 Things To Learn For Fantasy Football From Week Two Preseason NFL
    August 19, 2019
    32 Things To Learn For Fantasy Football From Week Two Preseason NFL

    32 Things To Learn For Fantasy Football From Week Two Preseason NFL Preseason continues to matters for those who are serious about winning their fantasy football leagues. Not every team flashed their true colors in week two preseason action but there was plenty to take away from a fantasy football context. The to-the-decimal projections here…

  • Fantasy Football Auction Strategy In Action: The RotoWire Pentathlon Experts League
    August 28, 2019
    Fantasy Football Auction Strategy In Action: The Pentathlon Experts League

    Fantasy Football Auction Strategy In Action: The Pentathlon Experts League Fantasy football auctions are pretty drastically different than a standard snake draft. Obviously, instead of drafting players in sequential order, fantasy football managers are given a fake budget (usually $200 “dollars”) in which to complete their starting roster and bench spots. There are many different…

  • Final Countdown: The Biggest Fantasy Football BUSTS Of 2019
    August 23, 2019
    Final Countdown: The Biggest Fantasy Football BUSTS Of 2019

    Final Countdown: The Biggest Fantasy Football BUSTS Of 2019 You have waded through all the articles and research. You read The Perfect Draft for your draft selection, you printed out your customizable cheat sheet using the best projections and rankings in the fantasy football industry and you are ready to absolutely crush your league using the ULTIMATE…